The Weeknd is bringing his music directly to you in a special way.
Next week, The Weeknd will be seen as a digital avatar as he performs songs from his After Hours album.
Since live music isn’t returning anytime soon, the Weeknd has decided to get creative, announcing he will be heading to TikTok for a new virtual “music experience.” TikTok is promoting it as its first AR experience. Viewers will be able to interact as the concert goes on.
“The Weeknd Experience” will mark the first time TikTok has done a full-on augmented reality concert, with the platform no doubt hoping for similar success to that of Travis Scott’s “Astronomical” on Fortnite.
The Weeknd Experience will happen on Friday, August 7th at 8:30 pm Eastern.