Streams Of The Weeknd Soar After Super Bowl Performance

The Super Bowl Halftime Show not only increased sales of The Weeknd’s music but spiked streams of his songs too.

The Canadian superstar had 48.9 million on-demand streams following the performance, a 41% bump in the US alone.

“Blinding Lights,” which he closed out the set with, and “Save Your Tears” accounted for more than a quarter of all plays between Feb. 7 and 8.

The nine songs played last Sunday collectively accounted for 23.8 million streams alone during that period.

Cox Media Group